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Insights

The arithmetic behind being unavoidable

No thought leadership, no predictions for next year. Just the numbers and methods we use when we plan a saturation campaign, written out so you can check our working.

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What is saturation marketing?

The full method: defining an audience you can own, the frequency that changes behaviour, what it costs and how to prove it worked. Read the guide → A British high street lined with independent shopfronts and signage under a cloudy sky 19 Sep 2026 · 8 min read

How much should a UK business spend on advertising?

The percentage-of-revenue rule everyone quotes is the weakest of the three ways to set a budget. Here are all three, and when each one is right. Read it → A lone commuter waiting on a London station platform beside two large backlit advertising panels 19 Sep 2026 · 7 min read

Effective frequency: how many times must someone see your ad?

Three exposures, ten, or somewhere in between? The honest answer depends on four things, none of which are the platform you are buying. Read it → A city skyline crowded with dozens of competing advertising hoardings stacked above the rooftops Definition

What does “saturate” actually mean?

The word, its origins in chemistry, and how it came to describe the most aggressive strategy in marketing. Read the definition →

Ready to be the only name they see?

Tell us your market and we will map exactly where your buyers spend their attention — and what it costs to own it.

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