Who we do it for
Saturation marketing for B2B and SaaS
In B2B the whole market often fits in a spreadsheet. Six thousand decision makers, maybe twelve thousand including their teams. That is not a market you sample — it is a market you saturate.
You are probably here because
- Long cycles mean the buyer forgets you between touches
- Sales are fighting to get replies from accounts marketing never warmed
- Lead volume looks fine, but the pipeline is full of the wrong companies
- Everything hangs on one channel, usually LinkedIn, at a punishing CPM
How we would measure it
Measure pipeline created and account engagement, not MQLs. In a long cycle, the honest short-term signal is whether target accounts recognise you — so we survey them.
The approach
What we would actually do
Build the named account list
We turn your ICP into an actual list of companies and people, then match it across every platform rather than relying on job-title targeting.
Surround the buying committee
The champion, the budget holder and the sceptic all see you — in feed, in search, on YouTube and in their podcast feed.
Stay present for the whole cycle
Content sequenced over months, so you are already familiar when the trigger event finally happens.
Arm the sales team
Sales know which accounts are saturated and warm before they ever pick up the phone.
Not your sector?
The method is the same wherever the audience is finite. Look at the other two, or just tell us your market.
E-commerce
You have proved the product sells. Now growth has flattened, because the same 40,000 people see you once a fortnight and forget. Saturation fixes frequency, not just targeting.
Local services
A catchment area is the easiest thing in marketing to saturate. The audience is finite, mappable and small enough that a modest budget can make you the only name anyone in it remembers.
Something else
Charities, education, recruitment, hospitality — if you can define the audience, you can saturate it.