Who we do it for
Saturation marketing for e-commerce brands
You have proved the product sells. Now growth has flattened, because the same 40,000 people see you once a fortnight and forget. Saturation fixes frequency, not just targeting.
You are probably here because
- Return on ad spend slides every time you raise budget
- Retargeting works, but prospecting has stopped finding anyone new
- One winning creative is carrying the entire account
- Competitors appear above you on your own brand name
How we would measure it
Judge it on blended MER — total revenue divided by total spend — not on platform-reported ROAS, which triple-counts the same sale once saturation starts working.
The approach
What we would actually do
Define the buyable audience
We size the people who realistically buy in your category and price band — usually far smaller than the audience your ad account is spending against.
Raise frequency deliberately
Budget is weighted to reach the same buyers eight to twelve times a month across feed, search, YouTube and the open web.
Feed the machine creative
A hundred-plus assets a month so the eighth impression is a different angle, not the same image again.
Capture the demand you create
Brand defence on search, a shopping feed that actually merchandises, and landing pages built to convert warm traffic.
Not your sector?
The method is the same wherever the audience is finite. Look at the other two, or just tell us your market.
B2B & SaaS
In B2B the whole market often fits in a spreadsheet. Six thousand decision makers, maybe twelve thousand including their teams. That is not a market you sample — it is a market you saturate.
Local services
A catchment area is the easiest thing in marketing to saturate. The audience is finite, mappable and small enough that a modest budget can make you the only name anyone in it remembers.
Something else
Charities, education, recruitment, hospitality — if you can define the audience, you can saturate it.