How we work
No discovery theatre. Live campaigns inside two weeks.
Most agency onboarding is a month of workshops that produce a deck. Ours produces a running campaign, because the fastest way to learn about your market is to buy some of it.
Days 1–3 — Audience and access
We size the audience, agree the one metric that matters and get access to your ad accounts, analytics and customer data. If accounts do not exist, we create them in your name.
Days 4–9 — Message and creative
One message, sequenced into a first batch of assets. We write it, you approve it once, and we stop asking for approval on every variant after that — volume is the point.
Days 10–14 — Live and measured
Campaigns go live with tracking that works, a dashboard you can open yourself, and a documented plan for how budget moves as evidence arrives.
Weekly — Frequency, not vanity
A short call and a written note: what frequency we achieved, what it cost, what is being cut and what is being scaled. No slide decks.
Monthly — Proof
Blended cost per customer, incrementality results where we have them, and an honest read on whether the audience is genuinely saturating or just getting more expensive.
Quarterly — Widen or deepen
Only once the core audience is saturated do we expand into the next one. Widening early is the most common way saturation budgets get wasted.
Principles
Things we will not bend on
Your accounts, always
Every platform account, pixel and audience is yours. Agencies that hold your data hostage are charging you for the lock, not the work.
Media cost stays visible
You see what the media cost and what we cost, separately. We are never paid a percentage of your spend.
We will tell you to stop
If the audience is too big for the budget, or the offer is the problem, you will hear it in the first week rather than the fourth month.
One strategist, named
The person who plans your account runs your account. Nothing is handed to a junior after the pitch, because there is no pitch.
Frequency is reported
Every report shows achieved frequency against the plan. It is the number that explains most of what else happened.
Rolling terms after 90 days
Ninety days is the minimum honest window for saturation to show. After that, staying is your choice every month.
What we need from you
Very little, but the little matters.
Customer data
An export of who has bought from you. It is the raw material for defining an audience worth saturating.
One decision maker
Someone who can approve a message and then let a hundred variants of it run without a committee.
Ninety days
Long enough for frequency to build and for the first honest measurement to exist.